Jamie Robinson TV and Film

 

Understanding Codes, Conventions and Current Practice in Corporate and Promotional Programming Theory-based report Legal issues task Libel is a type of defamation in which someone's reputation is harmed by the publication of a false statement. It may take the form of a written document or a video. Libel may occur in a corporate promotional video sense where a corporation makes misleading claims about another company in order to make their own look better in comparison. This would be considered defamation until the charges can be backed up with evidence that they did it. Copyright is t he exclusive and assignable legal right, given to the originator for a fixed number of years. When it comes to using copyright in a corporate/promotional video the majority of the time it will be in place for music and music videos. The majority of songs are covered with copyright nowadays, which means you will have to pay the label/corporation to use a specific artists song. A law called the Equalit...

EN Corporate Videos: Research and Planning What was the brief set by the admissions, marketing and engagement manager ABOUT What is flexible/negotiable, and what is stated as essential ABOUT What video were you allocated/did you choose ABOUT Who is the lead contact for your video and what is their official job title ABOUT Make initial contact with your lead and arrange a time to meet to discuss essential elements for the video ABOUT Use the college website, your teacher, your progress tutor, peers and existing knowledge to mind-map information on your allocated video subject ABOUT Make contact with staff and students who may be willing to be contribute to the video ABOUT Produce a proposal for your video, outlining everything you intend to film/record and arrange a time to pitch it to your lead ABOUT Pre-production paperwork Link -  https://online.fliphtml5.com/diioa/kqmv/ What is a corporate video A video commissioned by a corporation to communicate a specific message to in...

Initial Research: EN What the college mission is “Excellence and Care: The College is working for its community” East Norfolk college strives to offer its students the best possible opportunities to achieve and fulfil their individual potential through high-quality teaching. They offer a supportive environment, catering to individual needs, and the college will serve the local and national community by responding and adapting to the needs of their learners and their stakeholders. What the college's core values are Excellence: The college will give all learners the best possible opportunities to achieve and fulfil their individual potential through high-quality teaching. Care: The college will provide a supportive environment. Diversity: This is embraced, and equal opportunities are promoted for all within a framework of mutual respect. Integrity: They adheres to high ethical and professional standards in our work and relationships. They are committed to working hard and promo...

New Research ! I took used YouTube to take notes ! Notes: 1 - BBC - Time watching the broadcast: - Apr 19 2020 - 11AM - Who is presenting: - Name - Unknown - Gender: Female - Links: Unkown - What does the studio look like: - Very open room with multiple computer/tv screens aligned next to each other with a glass wall separating the screens from the presenter. - Is there a title sequence: - In this video that I am watching there is not, however, when watching the full broadcast it has an intro screen with the world spinning with the name BBC at the end which lasts around 14 seconds. When cutting between slides they just cut to the next clip. - How many different stories were covered: - Recently with the pandemic going on, they focused on coronavirus. On this video, they talk about the president of the US to "begin a safe, gradual and phased opening". Later in the day, they uploaded more videos of them talking about some countries in the EU easing their l...

https://www.youtube.com/watch?v=s3TADPtK_nk https://www.youtube.com/watch?v=jBUCaMQez2A Rebranding Product - Magnum: How will you rebrand the product? I will rebrand the product by changing the primary and secondary audience, this will be done by a series of things including: The logo, font, flavours, theme, advertisements, packaging, etc. The logo is very important as its what goes on everything, the logo is used to help get your product out there to try distinct yourself from the others. I will change the logo and make it stand out more so it can catch the customers eye. I will change the font from being a 90s text which will appeal an older audience and modernize it with text that will catch a younger audiences eye. The advertisements have to be remembered so people will talk about it and also make customers remember it. The flavours right now are very similar with the classic vanilla and chocolate flavour always mixed in together, this limits the amount of people picki...

Old Spice Advertisement: About: Old spice is an American brand of male grooming products encompassing deodorants and antiperspirants, shampoos, body washes, and soaps. The product was first introduced in June 19, 1937; 82 years ago. Old: The primary audience for Old Spice was old men between 40-60 years old. The advertisements shown that it was targeted to a very old audience as it has a very 80s feel to it with their dress attire shown on the left picture it has them wearing very formal outfits with a 80s graphic style. The text/writing has a more cursive touch to it which is much harder to read if your younger. However, the secondary audience was around 28-34 years old as this is when most adults start to get married or want to take more care of themselves so they wanted to smell good then. The colours that they use doesn't stand out due to the navy blue and dark red commonly being used which wont catch the eye of a younger audience. Found in most of their posters ...

Advertising: 1. What is the purpose of advertising? Advertisers seek to get their message across by having a great idea that attracts the attention of audiences. 2. What is a target market? The target market is who the advertisers want to reach as it is the most suitable to their product and is most likely going to buy it. 3. How does advertising work? An advertising campaign is a concerted effort by the adviser to use multiple media to send the message to the target audience. 4. What is reach? How many people your advert will reach. 5. What is frequency? How many times the same advertisement gets played. 6. What sort of things does an ad agency spend its money on? 10-15% of the money is spent on create the advertisement whit the other 85-90% is spent on advertising it to a target audience. 7. How impact is the USP? The USP monitors the adverts to see if they follow the guidelines that they have set, it can remove adverts if they don't match the criteria. 8.Why might...

https://www.youtube.com/watch?v=dbKG_iYLeCA Magnum Ice Cream Advertisement: 1. What is the ad for / what is the message? This advertisement is showing off their latest product, having a Magnum ice cream in a tub. It reveals the process of a Magnum tub getting produced, and shown how they can enjoy the ice cream by squeezing the tub to unveil the velvety dairy vanilla ice cream. More flavours to choose from are classic, almond and white. 2. Who is the target audience? Primary – The target audience is around 30-50 years old because the advertisements are more mature in many ways it has a darker tone, older theme to it, and uses machines that look like they were used in the early 90's. The advert can be catered to a “posher” audience due to the mainly using dark chocolate with their ice creams it usually is shown to be the higher class flavour and also the branding shows its target audience is the older generation. Another key factor is the competition Magnum has, the...

About: Unilever is a british-dutch transnational consumer goods company co-headquatered in London, United Kingdom, and Rotterdam, Netherlands. It products include food and beverages, cleaning agents, beauty products, and personal care products it is Europes Seventh most valuable company. 3 products: - Axe, Lipton, Radox Who they are: It is a company that owns more than 400 big named brands bought in 190 countries, and have a unique opportunity to work with consumers to make sustainable living commonplace.

What was the task? The task that I got given was to produce a 90 second film that can be uploaded to the Depict website. The depict website is an annual video producing contest where anyone around the world can create a short film and upload it to their website where the owners of the website will pick out a winner. We got put into small groups of 3-4 randomly to help create this short film and had 4 weeks to complete everything including the editing. What was your idea? During the planning process for our Depict short film everyone inside my group created a mind map of their ideas and then we shared each idea to everyone inside my group. The final idea we all agreed on was of having a random person inside the college find out hes invisible to their classmates, stressing over it the protagonist would of eventually went onto the internet and searched for the problem finding the problem to fix himself from being invisible. What planning documentation / process did you ha...