Understanding Codes, Conventions and Current Practice in Corporate and Promotional Programming
Theory-based report
Legal issues task
Libel is a type of defamation in which someone's reputation is harmed by the publication of a false statement. It may take the form of a written document or a video. Libel may occur in a corporate promotional video sense where a corporation makes misleading claims about another company in order to make their own look better in comparison. This would be considered defamation until the charges can be backed up with evidence that they did it.
Copyright is the exclusive and assignable legal right, given to the originator for a fixed number of years. When it comes to using copyright in a corporate/promotional video the majority of the time it will be in place for music and music videos. The majority of songs are covered with copyright nowadays, which means you will have to pay the label/corporation to use a specific artists song.
A law called the Equality Act that was established in 2010, which relates to race relations, disabilities and discrimination. People are constitutionally protected from discrimination in the workplace and in society as a whole under the act. Age, gender reassignment, disability, marriage, pregnancy, civil union, race, religion, sexual identity and more are all cover under the act. This means that the media cannot fail to employ anyone based on any of the covered characteristics. The casting director could not discriminate against such actors based on any of the detailed qualities when casting a media production team. The only expectation is if a characters race, age, or gender isn't appropriate for the character in a scene.
A law that relates to obscenity is the Obscene Publications Act in 1959. The act is described as that which will deprave and corrupt people who taken accountable, to read, see or hear the matter contained. In a mainstream example, these will vary on the couple factors that include the target audience or the meaning. In media classified for adults (e.g. 18 years old or older), is more explicit and pornography imagery would be permitted, through any slightly obscene material could also be used in content aimed at younger audiences (e.g. specific wear words are allowed in films rated for 12-year-olds or older).
The agencies in charge of broadcasting and video control, the British Board of Film Classification (BBFC) and Ofcom, ensure the content is suitable for audiences. Ofcom regulates telecom networks such as television, home/cell phones and radio stations. The BBFC is in charge of classifying and censoring films and videos that are shown in theatres, television, trailers, advertisements, public information and more. They have an age rating depending on what content is getting shown and what is the suitable age group to watch it is. The age ratings start from U, PG, 12A, 12, 15 and 18. This is relevant to this unit because corporate videos must be monitored for an age rating to ensure the content is suitable for consumption and does not contain material that may be considered objectionable or dangerous.
SlideShare, Legal and Ethical issues. Available at: https://www.slideshare.net/RecklessUnicorn/le-49735641
Investopedia, Copyright explained. Available at: https://www.investopedia.com/terms/c/copyright.asp
Legislation, Equality Act 2010. Available at: https://www.legislation.gov.uk/ukpga/2010/15/contents
Legislation, Obscene Publications Act 1959. Available at: https://www.legislation.gov.uk/ukpga/Eliz2/7-8/66/contents
BBFC, About us. Available at: https://www.bbfc.co.uk/
OFCOM, About us. Available at: https://www.ofcom.org.uk/home
Ethical issues task
The reason we have to consider representation as a media student is that is when portraying characters, sites and activities so that the content we produce does no offend or discriminate against someone. We must also consider if we are falsely representing someone, organisation, location, etc.
In 2017 Netflix released an original television show named "13 Reasons Why" which was about a girl who kills herself and leaves behind tapes justifying her actions. The show was criticized by many online for romanticizing, sensationalizing, and increasing interest in suicide (especially given a recent increase in suicide deaths among teenagers), and "glorified and glamorized" issues such as depression and post-traumatic stress. In response to the outcry, Netflix added more viewer warnings at the beginning of each episode and included access to suicide prevention services.
New Zealand's film rating board Office of Film and Literature Classification (OFLC) created a new "RP18" classification (recommending parental protection for audiences under the age of 18), stating that whilst the film featured explicit and objectionable depictions of the act, "these issues need to be talked about in a way that is educated and healthy - parents, teachers, and students" and that "these issues need to be talked about in a way informed and safe - parents, teachers, and students".
Current practices tasks
The equipment required to make a corporate video is a digital video camera, tripod, storage space (SSD's), external microphone, video lighting, light reflectors, additional batteries. When it comes to editing a corporate video you will need a monitor, keyboard, mouse, video editing software (Sony Vegas or Adobe After Effects). All the equipment listed is used to help create the high production corporate video, however, it is not essential to have everything there. These are just the fundamentals; additional equipment may be purchased to improve the final product's consistency. For example, you don't need a tripod but it helps stabilise the camera and keeps it in the same position throughout the recording.
When trying to reach the intended audiences has gotten easier over the years with technology becoming more of the norm around the world, which allows us to market the corporate video on platforms like Instagram, Twitter, Facebook, and YouTube. Also putting it out on your own website if you own one is a very good idea. For example, I had to create a video for T-Levels explaining the fundamentals about it. The college can put that video on their own website for people who would rather watch the video than read a large body of text.
The pre-production videos shooting method which is usually expected in a corporate video is the rule of third. Particularly during shots of interviews. The interviewee will either be sat on the left of the right of the camera depending on the gender or where the camera is facing. Males are commonly on the left side of the camera while females are usually seen on the right side, with the majority of the camera space filming the background giving it a very nice effect that could help add effects beside them like charts or graphs.
All corporate/promotional videos should start with the client brief in terms of pre-production. This document includes the clients original suggestions for their corporate film.
Client liaison is vital because it allows the filming firm to learn just what type of material their client needs to bring up any possible problems with the proposals so that a compromise can be worked out. The video that is created would then satisfy the client's needs and reinforce the picture that they want.
Filling out documents like talent/location releases, location recces, shot list, risk assessments, and more should be done before production begins. Talent/location releases are needed so that the production firm may film a person or place. Location recces are evaluations of the sites that the crew want to shoot at, it contains details such as the address, availability, and contact information. Shot lists and shooting plans layout a detailed outline for what will happen in each shot and where it will be filmed. Risk assessments enable the crew to consider any potential complications that can come up while shooting and avoid any injuries to the crew.
The difference between a script and a shooting script is that the script is written for a reader rather than a director. It's not a book but can read like one. Whereas a shooting script is more of a production document.
TonyFolden, Script and shooting script. Available at: https://tonyfolden.wordpress.com/2015/02/23/spec-script-vs-shooting-script-whats-the-difference/#:~:text=The%20first%20difference%20is%20that,more%20of%20a%20production%20document.&text=A%20spec%20script%20should%20NOT,you'll%20see%20scene%20numbers.
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