Understanding Codes, Conventions and Current Practice in Corporate and Promotional Programming Theory-based report Legal issues task Libel is a type of defamation in which someone's reputation is harmed by the publication of a false statement. It may take the form of a written document or a video. Libel may occur in a corporate promotional video sense where a corporation makes misleading claims about another company in order to make their own look better in comparison. This would be considered defamation until the charges can be backed up with evidence that they did it. Copyright is t he exclusive and assignable legal right, given to the originator for a fixed number of years. When it comes to using copyright in a corporate/promotional video the majority of the time it will be in place for music and music videos. The majority of songs are covered with copyright nowadays, which means you will have to pay the label/corporation to use a specific artists song. A law called the Equalit...