Jamie Robinson TV and Film

Old Spice Advertisement: About: Old spice is an American brand of male grooming products encompassing deodorants and antiperspirants, shampoos, body washes, and soaps. The product was first introduced in June 19, 1937; 82 years ago. Old: The primary audience for Old Spice was old men between 40-60 years old. The advertisements shown that it was targeted to a very old audience as it has a very 80s feel to it with their dress attire shown on the left picture it has them wearing very formal outfits with a 80s graphic style. The text/writing has a more cursive touch to it which is much harder to read if your younger. However, the secondary audience was around 28-34 years old as this is when most adults start to get married or want to take more care of themselves so they wanted to smell good then. The colours that they use doesn't stand out due to the navy blue and dark red commonly being used which wont catch the eye of a younger audience. Found in most of their posters ...

Advertising: 1. What is the purpose of advertising? Advertisers seek to get their message across by having a great idea that attracts the attention of audiences. 2. What is a target market? The target market is who the advertisers want to reach as it is the most suitable to their product and is most likely going to buy it. 3. How does advertising work? An advertising campaign is a concerted effort by the adviser to use multiple media to send the message to the target audience. 4. What is reach? How many people your advert will reach. 5. What is frequency? How many times the same advertisement gets played. 6. What sort of things does an ad agency spend its money on? 10-15% of the money is spent on create the advertisement whit the other 85-90% is spent on advertising it to a target audience. 7. How impact is the USP? The USP monitors the adverts to see if they follow the guidelines that they have set, it can remove adverts if they don't match the criteria. 8.Why might...

https://www.youtube.com/watch?v=dbKG_iYLeCA Magnum Ice Cream Advertisement: 1. What is the ad for / what is the message? This advertisement is showing off their latest product, having a Magnum ice cream in a tub. It reveals the process of a Magnum tub getting produced, and shown how they can enjoy the ice cream by squeezing the tub to unveil the velvety dairy vanilla ice cream. More flavours to choose from are classic, almond and white. 2. Who is the target audience? Primary – The target audience is around 30-50 years old because the advertisements are more mature in many ways it has a darker tone, older theme to it, and uses machines that look like they were used in the early 90's. The advert can be catered to a “posher” audience due to the mainly using dark chocolate with their ice creams it usually is shown to be the higher class flavour and also the branding shows its target audience is the older generation. Another key factor is the competition Magnum has, the...

About: Unilever is a british-dutch transnational consumer goods company co-headquatered in London, United Kingdom, and Rotterdam, Netherlands. It products include food and beverages, cleaning agents, beauty products, and personal care products it is Europes Seventh most valuable company. 3 products: - Axe, Lipton, Radox Who they are: It is a company that owns more than 400 big named brands bought in 190 countries, and have a unique opportunity to work with consumers to make sustainable living commonplace.

What was the task? The task that I got given was to produce a 90 second film that can be uploaded to the Depict website. The depict website is an annual video producing contest where anyone around the world can create a short film and upload it to their website where the owners of the website will pick out a winner. We got put into small groups of 3-4 randomly to help create this short film and had 4 weeks to complete everything including the editing. What was your idea? During the planning process for our Depict short film everyone inside my group created a mind map of their ideas and then we shared each idea to everyone inside my group. The final idea we all agreed on was of having a random person inside the college find out hes invisible to their classmates, stressing over it the protagonist would of eventually went onto the internet and searched for the problem finding the problem to fix himself from being invisible. What planning documentation / process did you ha...